"Illumination is the purpose of life; of the recurring sequence of birth and death." : Atharva Veda
01. Join us on Social Media

We invite you to join us on our Social Media Channels. Tweet with #sharesomelight Now!! .

02. Visit Nearest Ethnicity Store

Step into your nearest Ethnicity store in your city to donate your old clothes.

03. Help us Reach Your Frineds

You can join us on Social Media or tweet with #sharesomelight to help us reach others.

04. Get in Touch Now..

Wish to Volunteer our intiatives? Write to us using the contact form on the top menu.


Target : 10,000 Clothes


Some things you should know about us.
With.. Ethnicity &

Have a Heart

"Illumination is the purpose of life; of the recurring sequence of birth and death."
:Atharva Veda

The virtue of sharing...from a young age we are taught that sharing is caring. Our Vedas too have taught us how to live when we are in the physical body- by keeping our body and mind strong and spreading peace and love, working for others' welfare. It has taught us to build a future where greed is not a virtue and sharing is not a sin. Vedic metaphysics has even created an ideal society model for the welfare of all beings where it advices us to share and love.

A helping hand... a caring attitude...a will to share...it can go a long way for someone whose heart needs a boost. And nothing is more satisfying than giving someone a hope to look towards a bright and healthy future. Share Some Light (SSL) is such an initiative which strives to make a difference between life and death.Heart diseases in infants and children are disheartening. Though today's technological advancements in the medical field can save many a life, it is unaffordable for the unfortunate many. SSL is a noble initiative which aims to save the lives of underprivileged children and in turn,and in a way their parents who without help have no option but to lose everything or their child.Ethnicity,the leading brand of SJ Retail, a one stop shop for "Everything Indian" under one roof is aligning itself with the SSL concept along with Have a Heart Foundation and is taking a step forward not only to support the cause but as well as reward those who "Have a Heart to help". Nov 20th to Dec 20th 2013 visit the ethnicity store near you and give away your old clothes. As we have aligned with Have A Heart Foundation , the fund raised from the same will be used for heart surgery of the children. So please do the deed.

Join the initiative. Share Some Light. Have a Heart.



"Illumination is the purpose of life; of the recurring sequence of birth and death." :- Atharva Veda.
Join the initiative. Share Some Light. Heart a Heart.
"To make a difference between life and death...to be the hope of underprivileged children.. to be the vehicle to make little hearts smile and dream a healthy future…to heal hundreds of hearts and ensure that these children live their life fully. Share Some Light’s motive is to bring hope to those parents and children who cannot afford treatment facilities for ASD/VSD ailments."


These are the people behind our success and failures. These guys never lose a heart.
Ethnicity Store

Ethnicity, the leading brand of SJ Retail is a one-stop shop for ‘Everything Indian’ under one roof. It is a complete family store for the men, women, and kids, along with home décor, fashion jewellery, accessories & artefacts. The brand has its presence in 26 stores across Ahmedabad, Banglore, Chandigarh, Chennai, Durgapur, Hyderabad, Kochi, Kolkata, Mumbai, Pune, Surat, Thane & Vadodara.

Have a Heart

We aim to heal hundreds of little hearts and ensure that the children live to see a healthy future. The Foundation is a transparent, non-profit organization that aims to save underprivileged children from birth up to 12 years by sponsoring heart surgeries and post-operative care. The foundation reaches out to children of daily wage earners who ear as little as Rs 2000 per month.

Next Partner

Promote us on Youtube, Facebook, Twitter and other social media channels to help us meet our goal of 10,000 clothes all round the donation centres.

Your Brand Here

The Have a Heart Foundation has also tied up with hospitals in Bangalore, Kolkata, Durgapur, Jaipur and Ludhiana to provide unbiased superlative operative and post-operative care for patients


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Contact Info

  • Ethnicity-Marketing & Communication
  • Knowledge House, Shyam Nagar,
  • Off. Jogeshwari Vikhroli Link Road,
  • Phone: (022)3084 2497
  • Mob: (0)7498436384
  • Jogeshwari (East),Mumbai - 400 060
  • Email: info@ethnicity.in
  • Web: www.sharesomelight.org



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